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“Digital Champions” with Nick Ritter of Mind Palace Media

On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Nick Ritter of Mind Palace Media.

Short company description:

Writing, creative direction, animation, and consulting services.

What was your first job in Media?:

A Creative Director for the College of Physical and Mathematical Sciences at BYU.

What is the biggest change in marketing that you see coming in the next 2 years?:

The marketing landscape will continue to fracture, but businesses will have to demonstrate more and more authenticity and human stories in a world saturated by AI content.

List any trade organizations or groups that you belong to, if any:

None

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:

Marketing is all about talking to people outside your company, so who better to speak their language than people outside your company?

What is one tip that you would give when it comes to digital marketing?:

Don’t get caught up in arguments about what will or won’t work, just test them both and look at the data.

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