Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it. Speak to your audience You know your audience better than anyone else, so keep…

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is an…

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions. Make a list Lists are great ways to stay on…

Overkill, or just knowing your customer better? In today’s marketing industry, it‘s’ more important than ever to have a data-driven approach to marketing. Bold statement, I know. While I will admit that data can cause a company to become possibly a bit…

Beyond the keyword Search engine optimization — or SEO, for short — is the process of improving the visibility and ranking of your website on search engines like Google and Bing. Good SEO can help you attract more visitors to…

Make Your Business Shine With There are four main elements to consider when creating an effective marketing mix — Five, if you’ll take my recommendations that may seem a bit unorthodox to the typical marketer — we’ll get to that…

Starting with the Basics The economy might look unpredictable right now. But having a solid marketing strategy is the best way to ensure you hit your revenue goals. After all, businesses that actively market to their leads get a 20%…

Marketing Outside the Box You’ve probably heard that “video is the future of marketing” more times than you can count. And it’s true — up to a point. Online video is a powerful marketing tool that can help you reach…

The Best Blogging Strategy to Grow Solar Sales Why should you have a solar blogging strategy? Keeping up with the latest trends in the solar sector and online solar marketing can be challenging. It’s easy to get caught up with…