On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Edward DuCoin of Orpical Technology Solutions, Inc.
Short company description:
At Orpical Group, we innovate ways for businesses to reclaim their time and enhance productivity. We leverage cutting-edge technologies to streamline processes, reduce costs, and improve profitability. Our goal is to create more value for our clients through digital transformation solutions in a digital-centric world.
What was your first job in Media?
Telemarketing manager at the age of 17
What is the biggest change in marketing that you see coming in the next 2 years?
Adoption of AI – – Adopt or change careers.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Agencies can offer specialized expertise and stay current with marketing technologies, which can be challenging to match internally. Agencies also offer fresh perspectives and creative solutions that internal teams might miss. They provide flexibility, adapting to the business’s needs for specific projects without long-term commitments. They also (and often) assume some risks associated with campaigns, reducing the burden on the business.
What is one tip that you would give when it comes to digital marketing?
What you (as the marketing person) thinks – likes – finds clear – believes to be true is irrelevant. The consumer determines your truth.
What percent of your advertising service offerings does traditional media buying make up?
5%