On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Clara Matonhodze Strode of The MCS Agency.
Short company description:
The MCS Agency specializes in empowering non-profits and small businesses through strategic marketing and communication solutions. We are dedicated to aligning your mission with impactful campaigns, fostering growth, and building strong community connections. Utilizing advanced AI technologies, we enhance our efforts to provide innovative, data-driven insights and strategies. Our expertise spans various non-profit sectors, ensuring tailored, value-driven solutions that resonate with your unique goals. Partner with The MCS Agency to enhance your brand, amplify your values, and make a lasting difference.
What was your first job in Media?
ENG Crew MEMBER
What is the biggest change in marketing that you see coming in the next 2 years?
One of the biggest changes in marketing expected over the next two years is the increased integration of artificial intelligence (AI) and machine learning into marketing strategies.
List any trade organizations or groups that you belong to, if any:
Together Digital
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
An outside ad agency offers a fresh perspective, specialized skills, and resources to enhance marketing efforts and drive better results.
What is one tip that you would give when it comes to digital marketing?
Prioritize understanding your target audience. Their needs, behaviors, and preferences should guide every decision you make.