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“Digital Champions” with Kent Lewis of Anvil Unlimited & pdxMindShare

On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Kent Lewis of Anvil Unlimited & pdxMindShare.

Short company description:

Anvil is a digital marketing consultancy and pdxMindShare is an online career community.

What was your first job in Media?:

Editor-in-Chief of Anvil, an ezine (1996-2006)

What is the biggest change in marketing that you see coming in the next 2 years?:

AI

List any trade organizations or groups that you belong to, if any:

SEMpdx, ThinkNW, EO

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?:

Agencies are able to staff top-tier creative, account strategists and media planners with experience and perspective lacking in-house.

What is one tip that you would give when it comes to digital marketing?:

Embrace AI for all aspects of marketing, from research and planning to ongoing communications and reporting.

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